Eassy 1 Essay Example | Topics and Well Written Essays - 750 words

Eassy 1 - Essay Example Therefore intuition and deduction from this information is a priori (Lawhead 22). Rationalism is a perceived truth about something. In an argument by Lawhead rationalism is a feeling of truth about an object or an idea (23). The author further points out that the feeling is accompanied by a general assumption about truth about something (Lawhead 23). Additionally, rationalism is created about a fact that can be proven be fact or a creation. For instance, a person may believe in the belief that God exists because it is a fact that is believed beyond reasonable doubt. In this particular case, the assumption that God exists may be proven but with a strong believe but not with experience. Lawhead points out that rationalism is basically factual theories but with no physical experience or proof (45). On the other hand, empiricism is a theory that can be proven with experience. Lawhead defines empiricism as an idea or theory that is real (56). The vice is different from rationalism which is based on beliefs. Empiricism can be proven by physical evidence. However, there is no source of knowledge on an idea that can prove its existence. The only source on knowledge while using empiricism is experience. For instance, when person undergoes an operation to remove a tumor from their body they experience the medical process but they do not have the chance to see the operation. In this particular case, the person undergoing the surgery does not know the source of the tumor or the process the operation. However, the experience both pain and recovery. In future the person may describe the experience not with specific knowledge of the events but with their experience of the events. This may include the pain they felt, the time they took to recover or the price they paid for the operation. T his is a perfect example of an empirical idea. Lawhead argues that empiricism gives us knowledge more effectively

Missoni Brand Architecture Essay Example | Topics and Well Written Essays - 1500 words

Missoni Brand Architecture - Essay Example From this discussion it is clear that  Missoni has diversified as part of its brand extension, and ventured into other industries that are a continuation of the lifestyle that the company seeks to offer. In this case, it has ventured into the hotel industry and already established a number of high-end hotels in other locations being on the company’s overall plan. Currently, the company’s lines of operation include the signature Missoni line, which is the mother company with divestment into other famous Missoni lines. These lines include M Missoni, which is a less expensive line; Missoni Sports, which deals with sports apparel; Missoni perfumes; Missoni Home collection, which deals with furniture; and Hotel Missoni.This paper highlights that Missoni has taken a number of measures to ensure that it remains at a favourable position among its competitors. In the fashion industry, the key determinants of brand positioning are the pricing and the direction of the brand. In line with this, the direction of the brand is the target market that the company ventures in, with some companies focusing on conservative apparel while others focus on directional apparel. On the other hand, the pricing of the products that competitors in the industry offer determines the market offering cheap products for the lower class. For Missoni, the company primarily offers products that were conservative and luxurious in nature with these products being either in the fashion industry or in the hotel industry.  ... These products include the services offered in their hotels and the products popular in the fashion industry. As a luxury brand, Missoni competes with various brands for high-end markets in both the fashion and hotel industries (see Fig. 2). Figure 2: Brand Conceptual Map of Missoni Brand Positioning In order to position itself competitively in the luxurious fashion industry, Missoni has taken a number of measures to ensure that it remains at a favourable position among its competitors. In the fashion industry, the key determinants of brand positioning are the pricing and the direction of the brand (Manlow 156). In line with this, the direction of the brand is the target market that the company ventures in, with some companies focusing on conservative apparel while others focus on directional apparel (see Fig. 1). On the other hand, the pricing of the products that competitors in the industry offer determines the market offering cheap products for the lower class (Carroll). For Misso ni, the company primarily offers products that were conservative and luxurious in nature with these products being either in the fashion industry or in the hotel industry. However, to set itself apart, the company has carried out a number of measures that have ensured that the brand positioning was for unique and luxurious products in the competitive fashion industry. Brand Differentiation Missoni’s success has been a result of the differentiated products that it has continually offered to its clients. In this regard, brand differentiation focuses on creating products that cannot be easily counterfeited due to the unique nature of the products (Manlow 156). By creating a concept that is characteristic of